Seasons of Serenity

INFORMATION COLLECTED

We collect information that can identify you personally, such as your name, mailing address, telephone number, email address, credit card information, etc. (“personal data”) only when it is voluntarily provided to us by you or by a third party (such as a travel agency) on your behalf. We collect personal data when it is provided through forms on our websites, mobile applications, over the phone, through physical mail or email, or in person.

This website does not collect, save, or store any personal data from you while you simply browse this website unless you voluntarily and intentionally provide it to us (for example, by making an online booking or requesting further information).

Our servers automatically collect certain technical, non-personal information when you use our websites or mobile applications (“usage data”). Technical data may include your browser type, operating system, page views and clicks, IP address, unique device ID, and referral URLs.

USE OF INFORMATION

To enable us to comply with our corporate policies about data subjects and the requirements under the Data Privacy Act of 2012, it is important that we collect, use, store, and retain your data only as reasonable and necessary for a declared and specific purpose stated in the pertinent consent forms.

In general, we are using your data for any of the following purposes:

• Process your reservation request and payment; Contact you about your reservation;
• Make requested changes to your reservation; Provide you with a personalized experience on our websites;
• Respond to your inquiries and other communications;
• To perform functions necessary to deliver the services and other products offered by Mandarin Premier Hotels & Resorts Group;
• To conduct research and analysis (through surveys or polls) to improve customer experience/satisfaction;
• To respond to specific complaints, inquiries, requests, or manage future interactive user functions it may be necessary to ask for personal information;
• To provide care activities, monitor our quality and security, and provide services timely and efficiently;
• To generate statistical insights;
• To notify and update you (through call, SMS, or email) about our complimentary, commercial, and promotional advertisements, exclusive invites, discounts, surveys, and other direct marketing that we deemed relevant and beneficial to you based on your preference and interest initially provided to us or made aware of, with which you can opt-out anytime should you prefer not to receive these notifications;
• During events, we may obtain your personal information or take a picture of attendees which may be used for documentation and reporting for internal purposes. Also, we may use these pictures for our promotional activities and advertisements on social media pages and websites. We assure you that we treat all of our customers’ information confidentially and we will prevent any unauthorized disclosure of it by our employees or any third party;
• To comply with legal and regulatory requirements or obligations; and
• To perform such other processing or disclosure that may be required under law or regulations.

You may opt out of receiving any promotional or marketing emails at any time by contacting us directly or by following the “opt-out” or “unsubscribe” links in such emails. We may, however, continue to contact you with relevant information about your past or upcoming reservations with us.

We may use the usage data we collect for any reason we deem appropriate, including to improve, maintain, and operate our websites and services.

SHARING OF INFORMATION

We will not sell any of your personal data to any outside organization. We only disclose your data to third parties as reasonably necessary to carry out the permitted uses described in the “USE OF INFORMATION” section of this policy. For example, we may share personal data with:

Our payment processors, technical and customer support contractors, and other service providers who are required to keep the personal data confidential and are prohibited from using it other than to carry out their services on our behalf;

Our successors in the event of a sale, merger, acquisition, or similar transaction affecting the relevant portion of our business; and Legal and governmental authorities or other third parties, to the extent required to comply with a legal order or applicable law.

SECURITY OF PERSONAL DATA

Mandarin Premier Hotels & Resorts Group is committed to the security of your personal data. We use commercially reasonable technical measures to protect personal data in our possession, and our website uses secure socket layer (SSL) encryption technology to help protect the privacy of credit card information, name, address, email, and other sensitive information you provide to us.

COOKIES AND PROFILES

Mandarin Premier Hotels & Resorts Group and our third-party marketing partners may use cookies, invisible pixels, local shared objects (i.e., persistent cookies), and web beacons to obtain information about visitors to our websites and mobile applications. Cookies are small text files that are placed on a computer or mobile device when you visit a website or use an app. We use cookies on our websites and apps to personalize content presented to you, retain information such as dates and room selection as you proceed through the reservation process, allow you to sign in more easily, and track responses to our ads.

You can set your computer to warn you each time a cookie is sent or turn off all cookies (except Flash cookies) through your browser. Check your browser’s Help menu or your built-in mobile device settings to find out how. Some mobile devices store cookies not only in areas connected to the browser but also in areas that are app-specific, which cannot be controlled by the browser settings. Check your app settings options on your mobile device to find out how to manage or delete cookies that may be stored in these other areas. If you do not accept cookies, some features, services, or activities that are available on our websites or mobile apps may be adversely affected, and you may be unable to perform certain transactions, use certain functionality, and access certain content. The choice to accept or deny a cookie is different from your choice to accept/deny email messages.

We also serve ads through third-party advertising technology. In the course of serving our advertisements to you, unique third-party persistent cookies, clear gifs, or beacon gifs may be placed on your computer or device to help manage our online advertising, recognize when a device visits our websites, learn which ads bring users to our websites, and track whether a reservation is made. The information our ad-serving providers and we collect through this technology is not personally identifiable but is used to create an anonymous profile that allows the ad-serving provider to serve ads targeted towards you and your interests across the ad-serving network. Our third-party marketing partners may then pool the anonymous information that they collect from our websites and mobile applications with other sources of information, which may include your name and mailing address, for purposes of sending you direct mail or a catalog.

LINKS TO THIRD-PARTY WEBSITES

Please be aware that third-party websites available through links on our websites each have separate privacy and data collection practices. We have no control, responsibility, or liability for these third-party websites or their applicable policies or content. Mandarin Premier Hotels & Resorts Group cannot ensure or warrant the security of any information you disclose on third-party sites.

CHANGES TO THIS POLICY

Mandarin Premier Hotels & Resorts Group may revise this Privacy Policy as the need arises or when dictated by issues of the National Privacy Commission (NPC) or any amendment to the Data Privacy Act. Any change to this Privacy Policy shall be duly posted on this website and will take effect immediately. Data subjects are encouraged to periodically check for such updates. Changes shall not be retroactively applied and will not alter how we handle personal data previously collected without obtaining your consent unless required by law.